Microsoft, Nokia pour $200M into Windows Phone push

Windows Phone 7 logoMicrosoft and Nokia are ready to back the money truck up for Windows Phone.

That's according to Windows IT Pro, which reported today that the companies are planning to spend $200 million on marketing in the U.S. to promote the upcoming lineup of phones.

The significant surge in spending underscores the importance of making a splash in the market, particularly from a phone brand that has faded over the past few years and a software partner that lacks the cool factor of its younger competitors. While T-Mobile USA has the first Nokia Windows Phone with the mid-tier Lumia 710, much of the focus will be on the widely expected launch of a higher-end device at the Consumer Electronics Show.

The Lumia 800 is expected to make its U.S. debut at CES, as well as a higher-end LTE-compatible Lumia 900. AT&T is expected to be the carrier partner for the phone, and could make one of the devices its new flagship product.

Windows IT Pro reports that the marketing budget will include sales incentives for retail workers designed to get them to recommend Windows Phone devices. In the past, sales representatives have been reluctant to recommend Windows Phones, instead pushing better-known Android devices and the iPhone.

Source: CNET

Tags: Microsoft, Nokia, Windows Phone 7

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
 
With the head of Samsung Group facing prison time, CEO calls for company to "start anew"
 
Is there a way to turn off the iPhone or iPad that doesn't require a button?
 
Users will be warned that the app is still in development and will be unstable
 
Quick test proves fast charging isn’t as fast as promised
 
Bitcoin shrugs off Chinese regulations and bubble chatter to smash a new record
 
Microsoft moves the controls to the Settings app
 
The Exynos-powered Note8 are capable of capturing videos at 60fps, not just 30fps, but the software on them doesn't allow it
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)