RIM makes all BlackBerry PlayBooks the same price: $299

RIM logoOne month after Canadian smartphone pioneer Research in Motion took a $485 million charge against its unsold inventory of PlayBook tablets, the company has cut the price of all its PlayBook models to just $299.

This means the version with 16GB of storage costs the same as the one with 64GB, a pricing decision likely made to force the sale of the highest-capacity models first.

Though it looks like a final liquidation, this is actually a promotion that will only last until February 4th. In December, RIM said it planned to increase promotional activity supporting the PlayBook in order to drive consumer adoption around the world and hopefully bump up the device's sales, which have been steadily dropping each month rather than increasing.

The promotion also lasts until the QNX 2.0 update is expected to arrive, which will finally endow the PlayBook with email, calendar, and contact sync functionality, which have been tragically missing since launch.

It also makes the device much more competitive among the non-iPad tablets vying for their place in the still-hot media tablet market. Amazon's Kindle Fire tablet appears to have snagged an early lead as the most popular budget tablet, and has set the bar for all other competitors at just $199.

In a similar move taken over New Year's weekend, Sony knocked $100 off the price of its Android-powered Tablet S, bringing it down to a more competitive $399 and $499.

Source: Betanews

Tags: BlackBerry, RIM, tablets

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
 
Highlights of the new feature update include a tweaked interface with Fluent Design elements
 
It’s now open to third-party developers and designed for smart home devices
 
Prices start at $1499 for the 13.5-inch model and $2499 for the 15-inch model
 
Users claim the Start menu isn’t working after the upgrade
 
It will release its first all-purpose AI chips by the end of 2017
 
Android 8.1 Oreo arriving on Pixel phones "in the coming weeks"
 
The Snapdragon 636 also comes with support for modern ultra-wide FHD+ displays
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)