RIM makes all BlackBerry PlayBooks the same price: $299

RIM logoOne month after Canadian smartphone pioneer Research in Motion took a $485 million charge against its unsold inventory of PlayBook tablets, the company has cut the price of all its PlayBook models to just $299.

This means the version with 16GB of storage costs the same as the one with 64GB, a pricing decision likely made to force the sale of the highest-capacity models first.

Though it looks like a final liquidation, this is actually a promotion that will only last until February 4th. In December, RIM said it planned to increase promotional activity supporting the PlayBook in order to drive consumer adoption around the world and hopefully bump up the device's sales, which have been steadily dropping each month rather than increasing.

The promotion also lasts until the QNX 2.0 update is expected to arrive, which will finally endow the PlayBook with email, calendar, and contact sync functionality, which have been tragically missing since launch.

It also makes the device much more competitive among the non-iPad tablets vying for their place in the still-hot media tablet market. Amazon's Kindle Fire tablet appears to have snagged an early lead as the most popular budget tablet, and has set the bar for all other competitors at just $199.

In a similar move taken over New Year's weekend, Sony knocked $100 off the price of its Android-powered Tablet S, bringing it down to a more competitive $399 and $499.

Source: Betanews

Tags: BlackBerry, RIM, tablets

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
You can use a security key instead of having a code sent to your phone
 
Adobe says that the AI can now achieve the intended result in seconds
 
A new security protocol replacing the aging WPA2
 
Download and install at your own risk, of course
 
More iPhone parts likely to be produced by Samsung
 
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
 
LG has already announced two new V-series members in 2018
 
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)