Sony slashes S Tablet prices

Sony logoSony Electronics rang in 2012 with a surprising discount that may foreshadow much about the tablet market this year. Overnight I received email from a Sony spokeswoman saying the company "has permanently dropped the price of the Sony Tablet S by $100 starting today". This follows what seemed like a temporary $50 discount right before Christmas. If you paid $499.99 or $599.99 before Santa's sleigh ride, 16GB Sony S is now $399.99 and 32GB 499.99.

SonyStyle Store doesn't yet list the new pricing as permanent, merely "save $100 instantly". "On top of these savings, Sony is also currently offering (for a limited time) a store credit and five free Video Unlimited movie rentals, five free PlayStation Store game downloads and 180 days of free Music Unlimited service with the purchase of a Tablet", the spokeswoman says.

Sony's big S price cuts come days after Verizon nipped $50 from Motorola Droid XYBOARD tablets, which have been on sale for less than a month. On December 12 I asked: "Would you pay Verizon $530 - $730 for Motorola Droid XYBOARD?" Reader Ken Johnson sums up the sentiment prevalent among your responses: "Hell No! Does Verizon think I'm stupid!"

Motorola Droid XYBOARD.

 

Sony Tablet S

Price cuts like these often come during product transitions, when companies hope to clear out old inventory for something newer. That's unlikely the case with either S Tablet or XYBOARD. Another reason: Excess inventory, particularly following a heavy sales period, like back to school or -- you know what's coming -- Christmas.

Many tablets are caught in the middle, between value leader Amazon Kindle Fire and brand brandisher iPad 2. Amazon sold more than four million Kindles in December, although the retailer refused to reveal how many were $199 tablets (that kind of reticence is typical). Some analysts predicted Amazon would sell 5 million Kindle Fires during the holiday quarter. In mid-December, a Maritz Research survey found Kindle Fire to be the tablet of choice among cost-conscious buyers.

The price is certainly right. According to a BetaNews tablet pricing survey, currently with 2,089 responses, $199 is the selling sweet spot (27 percent), with the majority looking to spend $199 or less (54 percent). Only 9.6 percent of respondents would pay $399 or more, which puts Sony S Tablet as way too high, even after the $100 discount.

XYBOARD pricing is even more stratosphere, because of mandatory data contracts. "Motorola won't be selling many of these", bibleverse1 comments. "Haven't they learned no one will give you $600 for a tablet with a contract? When the price is 149.99 with a 2-year contract, they will fly off the shelves". I'd say $199.99 is enough. Over Black Friday weekend, Verizon cut Motorola XOOM LTE price to $199.99, with two-year contract. I snapped up one, as did many other people. XOOM sold out fast.

By specs and brands -- Motorola, Sony and Verizon -- S and XYBOARD stand above the fray, of more than 100 tablets currently available. That's not enough. "By our calculation, over 100 tablets were introduced since the iPad. However, we defy even the most tech-savvy of you to name more than a few of them", writes Retrevo's Andrew Eisner. Meanwhile, small-and-medium businesses will spend an average of $21,482 on tablets this year, according to NPD, with the majority going to iPad.

Many have called 2011 "the year of the tablet"; 2012 is shaping up to be year of tablet price cuts, as most Androids vie for market share not taken by Kindle Fire at $199 (and presumably below, sometime soon) and iPad at $499 and above.

Source: Betanews

Tags: Android, Sony, tablets

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The beginning of the end for physical discs?
 
Apple has plans to help improve on Siri with their latest acquisition
 
Coin miners discovered in eight different applications
 
The idea of turning a foldable smartphone into a wearable isn't new
 
LG is also expected to release the more affordable 5G-equipped device smartphone later this year
 
New feature currently in development for Chromium
 
The new API came with limitations that put a muzzle on the number of network requests an extension could access
 
Major WSL improvement coming in Windows 10 version 1903
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
2425262728  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (14)