AMD Still Committed To x86 - But Not In High End Desktop

AMD logoFurther to our article yesterday, that AMD was to give up competing with Intel, they have now made a statement which semi-clarifies their future strategy. AMD told The Verge, that they are still committed to x86, but have decided to concentrate on low power, emerging markets and the cloud:

AMD is a leader in x86 microprocessor design, and we remain committed to the x86 market. Our strategy is to accelerate our growth by taking advantage of our design capabilities to deliver a breadth of products that best align with broader industry shifts toward low power, emerging markets and the cloud.

This sounds very much like they are giving up competing with Intel in the high-end x86 CPU market, but will instead compete with the likes of ARM, NVIDIA, TI and Intel in the low power market. It doesn't seem like a good strategy however, not least because getting the power use levels of an x86 CPU right down to ARM levels and still have some semblance of performance seems to be an unachievable aim, as Intel has already found out. The problem is that the ancient and complex x86 instruction set dating from the late 1970s, requires complex decode logic and a bigger chip (more transistors) to implement. It also isn't very fast, which is why all the various "turbocharging" technologies and enhancements have had to be applied to it over the years to bring us the fast CPUs we see today. These are all very expensive on transistor budget, power and require a high clock speed. The fact that all modern x86 CPUs are actually hybrid x86 (32-bit) & x64 (64-bit) machines adds an order of magnitude to the problem, as they're almost two CPUs in one. Time will tell whether AMD were right to go down this road.

Source: techPowerUp

Tags: AMD, CPUs

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The beginning of the end for physical discs?
 
Apple has plans to help improve on Siri with their latest acquisition
 
Coin miners discovered in eight different applications
 
The idea of turning a foldable smartphone into a wearable isn't new
 
LG is also expected to release the more affordable 5G-equipped device smartphone later this year
 
New feature currently in development for Chromium
 
The new API came with limitations that put a muzzle on the number of network requests an extension could access
 
Major WSL improvement coming in Windows 10 version 1903
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
2425262728  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (14)