Seeing that the PC industry is going through a slowdown, PC players Hewlett-Packard (HP), Dell and Acer have all expanded their investments in R&D and as the PC industry will enter an atmosphere that is filled with multiple platforms in 2012, each vendor's R&D, branding and marketing abilities will become important drivers to increase their competitiveness in the future, according to sources from PC players.
HP is set to increase its investment in R&D and to strengthen the related resources. The company also changed its policy to have senior vice president of research, and director of HP Labs Prith Banerjee directly report to company CEO Meg Whitman.
Meanwhile, Dell is set to expand its R&D funding to US$1 billion each year, up 51.28% from US$661 million, that was reported a year ago. Dell also noted that the company will continue to acquire companies in the future and will need more funding to integrate the acquired firms.
Furthermore, Acer's first R&D center is also expected to increase its total engineers from 600 in the middle of the year to 1,000 by year-end with executives of brand vendors and ODMs all major targets for headhunting.
An Acer executive also pointed out that the PC industry is experiencing a significant change, transitioning from Wintel system dominated to competition between several different platforms. Therefore, to the ability to develop devices based on Google's Android system or ARM will become important.