Acer, Asus slash 'Ultrabook' orders by 40%, struggle against MacBook Air

Acer, Asus slash Ultrabook orders by 40%, struggle against MacBook AirIntel's thin-and-light "Ultrabook" design, inspired in part by the success of Apple's MacBook Air form factor, continues to struggle in the market, prompting PC makers Acer and Asus to reduce orders by 40 percent.

The two companies originally planned to order as many as 300,000 Ultrabooks by the end of 2011, but slow sales forced the company to reduce those orders to between 150,000 and 180,000 units, according to DigiTimes. The report labeled first-month sales of Ultrabook Windows-based PCs as "unsatisfactory," citing sources at original design manufacturers.

"Compared to Apple's MacBook Air, Acer and Asustek's Ultrabooks do not have advantages in either performance or industrial design," the report said, "and their weak sales were expected, the sources noted, adding that notebook players are putting their focus on after May 2012 with expectations to see surging demand in October 2012, when Windows 8 launches."

Ultrabooks are currently offered at a higher price range than typical low-cost PC models, and the Zenbook thin-and-light notebooks sold by Asus even had a higher starting price than Apple's MacBook Air at around $1,200 U.S. Apple's 11.6-inch entry-level MacBook Air starts at $999.

The slow Ultrabook launch was also affected by economic troubles around the globe, which continue to contribute to a slumping worldwide notebook PC market.

Intel unveiled specifications for its Ultrabook design in August, including a reference bill of materials for PC makers to build super-thin notebooks at a cost as low as $475. Intel's "Ultrabook" class aims to bring "tablet-like features" to thin-and-light notebooks below the $1,000 threshold.

But PC makers have struggled to reach the sub-$1,000 price point achieved by Apple with the MacBook Air, and prices of the first generation of Ultrabooks were generally much higher than Intel had proposed in its reference specifications. Ultrabook makers also felt the squeeze from Apple's control of the overseas supply chain, and struggled to build their unibody metal notebook chassis similar to the MacBook Air.

While Ultrabook makers have initially struggled, Apple last quarter saw its highest Mac sales ever, reaching 4.85 million units sold in the three-month period. The success of the ultraportable MacBook Air has led to rumors that Apple will revamp its MacBook Pro notebook lineup in 2012 with design cues learned from the Air. One report in October claimed that Apple was testing a ultrathin 15-inch MacBook, though it was unclear whether the computer is planned to be part of the MacBook Air or MacBook Pro family.

Source: AppleInsider

Tags: Acer, ASUS, notebooks

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The smartphone could come with a 4,200mAh battery
 
New iTunes backup password verification system exists in parallel to the much stronger, older iOS 9 system
 
 
ARM's new Bifrost architecture, which focuses on high-end 4K and VR experiences
 
Apple’s 2017 iPhone could employ the use of Samsung’s Flexible OLED Atomic Layer Deposition Technology
 
Redmond not willing to pay so much for Twitter
 
Foxconn and Pegatron will both be behind the production
 
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
252627282930 




Poll

Do you like Windows 10?
or leave your own version in comments (32)