AMD launching new platform for ultrabook-like products

AMD logoAMD has made plans for ultrabook-like products for the next two years – in 2012, AMD will launch the Deccan platform to replace Brazos and will launch Kerala in 2013.

Since AMD's share in the global CPU market has been around 20% in recent years while the company has about 10% share in the global notebook CPU market, AMD is preparing plans for ultra-thin notebooks hoping to raise its share in the notebook CPU market.

In June 2012, AMD is set to launch Deccan, featuring Krishna and Wichita-based APUs and will upgrade to Kerala featuring Kabini-based APUs. With the upgrades, the overall performance and power consumption of AMD's platforms are expected to see an extraordinary improvement, allowing AMD to compete against Intel's Ivy Bridge platform in 2012 and Haswell platform in 2013.

For the traditional notebook market, AMD has already launched its Llano-based Sabine platform to replace Danube, but due to Globalfoundries' weak 32nm yield rates and production issues, supplies of Llano APUs has been limited, which should impact AMD's future plans for the notebook market. However, within AMD's latest plans, the company is set to launch the Comal platform, featuring Trinity-based APUs, for 2012 and will upgrade to the Indus platform in 2013 using Kaveri-based APUs.

As for the tablet PC market, AMD will push the Brazos platform with Windows operating system to target the enterprise market in 2011. In the second quarter of 2012, AMD will launch the Brazos T platform that features Hondo APUs and in 2013 will release the Samara platform, which features a similar architecture as its ultra-thin platform.

Source: DigiTimes

Tags: AMD, CPUs, netbooks

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