3D TV panel penetration rate may reach 12.3% for 2011

3D TV panel penetration rate may reach 12.3% for 2011Major LCD panel firms Samsung Electronics, LG Display, AU Optronics (AUO) and Chimei Innolux (CMI) have been focusing on increasing the shipments for 3D TV applications.

According to industry observers' estimates, the penetration rate of 3D panels in the LCD TV industry reached 3.9% with total shipments of 1.9 million units in first-quarter 2011. The figure represents a 104% increase compared to the volume in fourth-quarter 2010. According to the industry observers, the penetration for 3D TV panels may reach 16.8% in fourth-quarter 2011, and an average 12.3% for the whole year.

Although panel makers hope to use 3D to increase demand for the TV industry and increase the average selling price of panels, there are many practical challenges, such as insufficient 3D content, flickering images that cause dizziness and high prices, that need to be solved in order to attract demand, the observers said.

The price of 3D panels have been decreasing especially for shutter glasses 240Hz panels.

Source: DigiTimes

Tags: 3D, TVs

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