For AMD, the tablet game is all about timing

AMD logoYes, AMD is finally getting serious about tablets. And why not?

After biding its time and watching Intel (unsuccessfully) struggle to compete in an ARM dominated space, the strategists at AMD probably cant think of a better time to jump into the lucrative tablet game.

For AMD, the tablet game is all about timingIndeed, Micro-Star International (MSI) will reportedly be showcasing a number of AMD Brazos-powered tablets at Computex in June.

And according to Monica Chen of DigiTimes, AMD is also "recruiting talent" for the development of Android driver software.

If true, this likely indicates that AMD may, at some point, offer Android-compatible chipsets for notebooks, tablets and perhaps even smartphones.

As Phandroids Quentyn Kennemer notes, if AMD does eventually dip its corporate toes into the tablet market, the company will be joining a "long list" of vendors, including Nvidia, Samsung, Qualcomm and TI.

"If its anything like Nvidias [Tegra] story then we could see a wide range of OEMs adopting the technology for a fresh piece of technology to run tomorrows Android devices," writes Kennemer.

"[However], Nvidia has gotten a huge head-start in the high-performance chipset market and will likely be the de-facto offering for OEMs who want to provide dual-core devices in 2011. [Yes], AMD has a lot of ground to make up if they want to catch up, but Im certain theyll be able to manage just as they have on the desktop side of things."

Of course, no one can deny that Nvidias blazingly fast Tegra 2 processor puts the company way, way ahead of AMD in the fast-paced mobile market.

Still, as Nvidia CEO Jen-Hsun Huang is fond of saying, the establishment of a successful ecosystem is crucial for the success of any tablet.

Case in point: Apples iPad 2. While iOS is often criticized for its walled-garden approach, Cupertino has managed to build a thriving App Store with thousands of tablet-specific applications.

In sharp contrast, Googles App Market offers less than 100 Honeycomb-specific apps.

In addition, Motorolas Xoom, the first Honeycomb-powered tablet on the market, hasnt yet been able to mount a serious challenge against Apples iPad 2.

As such, for AMD to have entered the tablet space any earlier would have been a rather premature move and perhaps even fiscally irresponsible.

To be sure, why not sit on the sidelines and watch Intel and Nvidia do the heavy lifting?

Such a strategy would enable AMD to learn from (and avoid) mistakes made by both companies, while allowing for the emergence of alternative platforms to Apples iPad.

Obviously, it remains unclear if the companys strategy will ultimately pay off. But clearly, for AMD, the tablet game is all about timing.

Source: TG Daily

Tags: AMD, CPUs, tablets

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

You can use a security key instead of having a code sent to your phone
Adobe says that the AI can now achieve the intended result in seconds
A new security protocol replacing the aging WPA2
Download and install at your own risk, of course
More iPhone parts likely to be produced by Samsung
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
LG has already announced two new V-series members in 2018
The method is blocked and the hack doesnt work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)