Microsoft manager gives non-denial on Zune's exit

Microsoft logoMicrosoft Zune business development manager Dave McLauchlan issued a non-committal response to rumors of the Zune being killed off. He urged "healthy skepticism" of the rumors but stopped short of promising that there would be would be future hardware. Windows Phone 7 was admitted as the effective Zune hardware for 2011, but he would only talk to Anything But iPod forum goers about support for the existing Zune HD.

"ALL consumer electronics products have a lifespan, and the Zune HD is 18mo old," he wrote. "We were completely frank about this year's Zune hardware being the WP7 phones, and we continue to both sell and fully support the Zune HD line of products. And as I've promised - we continue to bring new apps and games to the platform. More of those are in the works, I promise you... and when Microsoft announces news that is actually news, you'll hear it from us directly, and I'll be sure to pass it on immediately."

So far, the closest to hints of new hardware have come from an official statement, which promised more about the "evolution of the Zune entertainment service and Zune hardware as future plans develop."

McLauchlan's statements weren't significantly different from those in the rumor, which suggested Microsoft would keep the Zune HD on sale for awhile with support but would ultimately phase it out.

The exit, if accurate at all, would come as the entire MP3 player market was on the decline and at the end of weakening resolve from Microsoft. For the first two years of its life, the Zune was aggressively promoted and improved but gradually lost Microsoft's interest. The 2008 update was just a mild capacity boost, and while the Zune HD was a major overhaul, it too wasn't addressed in late 2010 and received less marketing attention than in the past.

Much of Apple's success with the iPod has been linked to both its high-profile marketing but also its aggressive upgrade cycle. Its MP3 players have been upgraded at least once a year and have usually seen major improvements each year.

Source: Electronista

Tags: digital players, Microsoft, Zune

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
You can use a security key instead of having a code sent to your phone
 
Adobe says that the AI can now achieve the intended result in seconds
 
A new security protocol replacing the aging WPA2
 
Download and install at your own risk, of course
 
More iPhone parts likely to be produced by Samsung
 
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
 
LG has already announced two new V-series members in 2018
 
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)