Garmin cuts losses, formally quits smartphones

Garmin logoGarmin while discussing its summer fiscal results today confirmed that it was quitting the smartphone business. The company decided after considering its position that it "cannot reach the scale necessary" to compete with others in smartphones and was shutting down its efforts. Staff involved in research and development would be moved to the in-car GPS team and other areas where the company was still growing, it said.

The navigation pioneer also reiterated its plans to develop mobile apps, which should now include BlackBerry and iPhone apps. Android GPS is still in development as well but will be an exclusive for ASUS' future phones.

Smartphones like the Garminfone were the primary liability for Garmin during the period. While its aviation, marine and outdoor GPS units grew, the automotive and mobile section saw its revenue drop 19 percent and dragged the company's total revenue down 11 percent from a year ago to $692 million. Garmin had previously admitted that its partnership with ASUS had only mustered $27 million in revenue since it began; Apple by comparison generated $8.82 billion in iPhone revenue just in the summer.

The departure closes a short-lived ambition of Garmin's to try and challenge the iPhone. When it unveiled the nuvifone in January 2008, Garmin had positioned it as a full rival to the iPhone and intended to beat Apple to having a GPS-aware device. Repeated delays meant it didn't ship to AT&T until late 2009 and let Apple not only add GPS but refine the experience until it could largely match what Garmin promised. Shortly after the iPhone 3GS launch, rivals like TomTom already had dedicated iPhone GPS apps.

Android also likely contributed to the premature end. Google Maps Navigation's debut on the Motorola Droid in November 2009 gave Americans turn-by-turn phone navigation for free and with features that weren't present even on Garmin's best GPS units, like Street View. Garmin and ASUS had already moved to Android quickly, but the custom-written GPS software had lost much of its advantage.

Source: electronista

Tags: GPS, mobile phones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
 
Highlights of the new feature update include a tweaked interface with Fluent Design elements
 
It’s now open to third-party developers and designed for smart home devices
 
Prices start at $1499 for the 13.5-inch model and $2499 for the 15-inch model
 
Users claim the Start menu isn’t working after the upgrade
 
It will release its first all-purpose AI chips by the end of 2017
 
Android 8.1 Oreo arriving on Pixel phones "in the coming weeks"
 
The Snapdragon 636 also comes with support for modern ultra-wide FHD+ displays
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)