Nvidia receives Tegra 2 orders from HTC and Motorola

NVIDIA logoTo expand its survivability, in addition to defend its share in the GPU market, Nvidia is also pushing its ARM-based Tegra processor, designed specifically for the latest generation smartphones, tablet PCs, e-book readers and embedded solutions such as set-top boxes (STB). However, due to the PC and smartphone markets being dominated by Intel and Qualcomm's platforms, respectively, Nvidia's Tegra series has not been seeing any significant improvement over order volumes, but as several first-tier smartphone brands decided to adopt Tegra 2 for their new products, market watchers have recently started to re-evaluate the potential of the Tegra platform in the future.

Although it does not have an x86 processor product line, Nvidia's ARM-based Tegra processor, which has been developed for close to six years, is targeting next-generation mobile products such as digital music players, smartphones and tablet PCs. Different from Intel's platform, Nvidia has been enhancing its Tegra processor to allow the CPU to have high performance and low power consumption. Devices adopting Tegra processors will feature playback of high definition video, while allowing consumers to view high-definition images through the Internet for long periods of time as well as support a 3D user interface.

Since Intel and Qualcomm have firm leading positions in the PC and handset markets, respectively, market watchers were conservative toward Nvidia Tegra's future. In August 2009, Nvidia saw some improvements in its Tegra business as the processor received orders for Microsoft's Zune HD and also received orders for its Kin handset at a later time; however, due to Zune HD's sales being unpleasant, while Kin also under-performed, Tegra's shipment performance dropped back again.

As iPad has recently triggered several IT brands to launch tablet PCs, Nvidia has successfully caught up with the trend and its Tegra 2 has already landed orders for use in Asustek Computer, Micro-Star International (MSI), Toshiba and High Tech Computer's (HTC's) tablet PCs, while the processor has also entered the smartphone market and landed orders from Motorola. Nvidia CEO Jen-Hsun Huang, at the company-hosted GTC 2010 also noted that Motorola is one of the major clients that Nvidia is cooperating with for the long term.

After receiving orders from Asustek, HTC and Motorola, Nvidia's GPU lineup has successfully expanded from only the PC market to also the handset and the consumer electronics markets. The company's inferior status in competition against AMD and Intel, is expected to see a significant improvement.

In addition to explaining the roadmap of its Fermi GPUs, Nvidia, at GTC 2010, also pointed out that the Tegra 3 is already being prepared and the company is working on the development of Tegra 4.

Source: DIGITIMES

Tags: HTC, mobile phones, MSI, NVIDIA

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
You can use a security key instead of having a code sent to your phone
 
Adobe says that the AI can now achieve the intended result in seconds
 
A new security protocol replacing the aging WPA2
 
Download and install at your own risk, of course
 
More iPhone parts likely to be produced by Samsung
 
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
 
LG has already announced two new V-series members in 2018
 
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)