Licensing agreement means live Apple TV might be on the way

Apple logoApple has entered into a multi-year agreement with Rovi Corporation, allowing it to license intellectual property from the digital content management company, according to an SEC filing. Details on the deal are sparse, but it has led to speculation that Apple may be up to bringing even more content to the Apple TV.

Rovi Corporation is a player in a number of different fields, including software that allows devices to sync with one another, program guides for service providers, and content-protection technology for producers. Because of the nature of Rovi's business, Piper Jaffray's go-to Apple analyst Gene Munster observed in a note to investors (detailed by Business Insider) that such a licensing deal points in the direction of an all-in-one Apple TV, complete with DVR functionality.

Munster believes that this could happen within the next 2 to 4 years. The time frame would put Apple significantly behind Google in the competition to take over your living room, but Apple has had a great deal of success coming to market second but with a few new paradigms. The strategy could work out well again, assuming Apple's implementation is easy to use.

Munster seems to believe that the Apple TV truly has the potential to be Apple's next great cash-cow. The analyst feels Apple will sell 1.5 million units in fiscal year 2011 alone, up more than a million units from previous years. Further, Munster all but guarantees that Apple will come out with some sort of giant iMac all-in-one TV (it should be noted that this is one prediction that we don't exactly believe in). Still, Apple continues to say that the Apple TV is just a hobby, so perhaps it's wise to see whether the current $99 device survives the next couple years first.

Source: ars technica

Tags: Apple, Apple TV

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Sales of new models way below those of 2017 generation
 
The new Windows 10 browser will run on the Chromium engine
 
Google will shut the service down in April of 2019 instead of August as initially planned
 
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
 
The smartphone has a 6.4-inch Full HD+ (2340 x 1080 pixel) Infinity-O display
 
Google Play Services will deprecate the aging OS in newer releases
 
Apple might be looking to trial the feature on the iPad before iPhone
 
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)