Sony today pushed 3D in huge fashion by setting ship dates or posting updates for most of its capable devices, including the PS3. The company's 3D-capable Bravia TV updates promised at CES are now up for pre-orders at the company's online store and should ship along with other devices in July. As an incentive to buy in early, every set will have copies of 3D Blu-ray movies Cloudy With a Chance of Meatballs and Deep Sea as well as download codes for 3D-aware PS3 games Super Stardust HD, Wipeout HD, a partial version of Pain and a demo of MotorStorm: Pacific Rift.
The 3D TVs are split into three distinct lines and are led by the XBR LX900 series, which comes in 52- and 60-inch models with bundled 3D glasses, edge-lit LED backlighting and built-in 802.11n Wi-Fi for access to online services, including Sony's online Qriocity media store. The XBR HX909 line omits the glasses and comes in smaller 46- and 52-inch sizes, but uses full backlit LED lighting. At the relative entry level, the HX800 omits the 3D transmitter as well and switches to edge LEDs but should cost considerably less with sizes between 40 and 55 inches.
Prices start at $2,100 for the 40-inch HX800 and scale up to $5,000 for the 60-inch XBR LX900.
Sony's new 3D-capable home theater systems should be available at the same time, and certain already-shipped home theater receivers like the STR-DH810 and STR-DH710 should get updates for 3D later in June.
Blu-ray players are getting their own firmware upgrades. The E550 and E770W can already get the update through a download to the player or through USB, adding DLNA in the process.
Sony has already quietly provided a PS3 update to enable 3D TV support but now says the game system will get all four mentioned 3D games as of Thursday. Blu-ray movie playback is also coming but will only be available sometime later this year.