Sony is extending its recent focus on consumer 3D technology to its Alpha-branded DSLR cameras. Falling under the creative category, with distribution and display handled by 3D content and 3D TVs, PS3 game console and VAIO notebooks, respectively, the DSLRs will be capable of creating the 3D content. Sony envisions bringing 3D content to consumers via the web and its temporarily named Sony Online Service, as well as Blu-ray media in the form of movies and games as well.
By bringing 3D technology to its DSLRs, Sony hopes to differentiate itself from its competitors. The company has not given out any specifics the technology involved in the 3D DSLRs or a timeline for the release of the products, other than sometime in 2010.