According to Strategy Analytics, of the 9.2 million smart speakers shipped in the first quarter, the Apple HomePod accounted for only 600,000 of those units. That gave Apple 6% of the market from January through March, behind Amazon's 43.6% and Google's 26.5%. There are a few reasons for this. Apple is late to the market, and at $349, the device is not cheap. In addition, Siri's capabilities pale in comparison to Amazon's Alexa and Google Assistant.
According to a rumor from the Taiwan supply chain, Apple plans on offering a cheaper smart speaker that will be priced at $199. And the rumor goes on to add that the device will be released under the Beats name. This makes sense for a few reasons. Half of a smart speaker is a speaker, and Beats' headset technology might be useful here. In addition, keeping the Apple name off a cheaper smart speaker differentiates it from the HomePod.
If the HomePod does have an advantage over the competition, it is the speaker, which contains a 4-inch woofer and 7 tweeters. It also optimizes the audio output to the size of the room in which the device sits. But it is worth remembering that the speaker makes up only half of a smart speaker, and compared to the competition, Siri just isn't smart enough.