Xiaomi will reportedly launch a new brand this month, its first smartphone pictured

Xiaomi logoA new rumor out of China today claims that Xiaomi is looking to launch a third sub-brand, to sit alongside Mi and Redmi in its portfolio. While those two have initially been all about online sales channels, the new brand should come with a strong focus on offline sales.

That's because it's being created in order to compete with Oppo and vivo, the BBK Electronics subsidiaries that have seen explosive growth in sales in China over the past few quarters. As Xiaomi has concentrated its efforts on selling stuff online, Oppo and vivo built an amazing distribution network of thousands of stores across China, winning consumers' hearts and minds in the process.

Xiaomi will reportedly launch a new brand this month, its first smartphone pictured

The new brand's first smartphone is said to be pictured in the image you can see above (click the thumbnail for a full size version). While it's not a lot to go by, the shot clearly reveals a handset that is very similar in certain ways to both the Oppo R11 and OnePlus 5, especially if you focus on the camera bump. On the other hand, the LED flash is at the other end of the cameras in those handsets. The iPhone 7-inspired antenna band design is present here too.

Unfortunately we don't yet know what Xiaomi's new brand will be called. But we should find out soon enough, since it's allegedly scheduled to launch by the end of this month. Expect its marketing to go the star endorsement route, by the way.

Source: GSMArena

Tags: smartphones, Xiaomi

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Apple has made its platform smart enough where it can detect spotty connections and will ignore them
 
Blizzard is pulling support for Windows XP and Windows Vista
 
YouTube is retaining the Enhancements feature in Video Manager
 
Samsung to officially show us the device
 
While the Snapdragon 845 has not been officially announced
 
Apple plans new shape for the battery to increased capacity
 
Redmond publishes list of removed and deprecated features
 
You can shop while on the go, while sitting on the toilet, while eating, and have it all delivered to your home
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)