Microsoft looks to combat Apple globally with Zune content

Microsoft logoMicrosoft will launch its media brand outside of the U.S. for the first time this week, with the debut of the Zune content purchasing service for the Xbox 360.

Microsoft will introduce the Zune brand on its Xbox 360 game console in 18 markets Tuesday, including the U.S., U.K., France, Germany and Australia, according to the Financial Times. The new service will include instant streaming of high definition movie purchases. The digital movie service will come under the Zune name, representing the first time it has been used by Microsoft overseas.

There is no indication, however, that Microsoft intends to take the Zune hardware -- namely, the relatively well received Zune HD -- on a global scale. The brand introduction is for licensed content only.

That the service is available on the Xbox 360 makes it more of a competitor to the iTunes and Apple TV pairing than Apple's market-dominating iPod lineup. The acquisition of licensing agreements has slowed expansion of Apple iTunes movie sales into other territories overseas.

Microsoft has reportedly acquired the rights to the "most popular films" from major studios MGM, Paramount and Universal. The Redmond, Wash., software giant has sold more than 10 million Xbox 360s in Europe, the Middle East and Africa.

Christine Heckart, general manager for TV, video and music marketing at Microsoft, told the Financial Times that the company intends to employ a "three screens" approach for the Zune service, expanding its content to the TV and PC, as well as portable screens like the Zune and mobile phones.

Source: AppleInsider

Tags: Microsoft, Xbox 360, Zune

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Don’t expect to see an Apple modem in the 2019 iPhones or even the 2020 ones
 
 
The Galaxy Watch Active at its Galaxy S10 event on February 20
 
No need to frantically tidy things up before making a call
 
Apple initially just took the Group FaceTime feature offline while it worked behind the scenes to fix the bug
 
This system uses sound to detect if an object comes into contact with the sensor, such as a finger, for example
 
Qualcomm claims that the 712 is 10% faster than the Snapdragon 710 chipset
 
Spam and fake news seem to be the main issues for social media and messaging services these days
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
2425262728  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (14)