Fitbit finally working on an Apple Watch killer

Pebble logoBack in 2016 when we reviewed the Fitbit Blaze, which continues to be Fitbits flagship device, we described it as jack of all trades, master of one because, while it does attempt to be both a smartwatch and an activity tracker, it only achieves being the latter.

And while this does make sense given Fitbits exclusive focus on activity trackers, the company has no other solution than to start investing in smartwatch capabilities as well because of one important thing: smartwatch makers are continuously expanding in the activity tracking business as well, so Fitbits strategy could soon become obsolete.

But according to the firms CEO, this is exactly what Fitbit is trying to do right now, with an app store likely to go live as soon as possible. And although the CEO hasnt yet confirmed a Fitbit smartwatch, it obviously makes sense once an app store is launched.

In an interview at CES, CEO James Park explained that buying Pebble provided Fitbit with access to a store with no less than 14,000 third-party apps which the company can use for its own devices.

Fitbits problem, however, is that it doesnt have a device that could run these apps. So the company is extremely likely to launch a smartwatch that would incorporate both activity tracking and capabilities that you can currently find on the likes of Apple Watch and Samsung Gear S3.

There are so many different applications [our partners] want to write, from fitness-related ones to pill reminder applications. And we dont have the support in place for that right now, or any software infrastructure on our devices to run those apps, Park was quoted as saying.

Details on what Fitbits smartwatch could look like do not exist right now, but the company has been hinting for a long time that it wanted to bring new form factors to the market.

Without a doubt, however, a Fitbit smartwatch would appeal to many buyers out there, mostly because its activity trackers lack advanced capabilities such as notification support - the Fitbit Blaze does have such a feature though, but its super-limited as compared to what traditional smartwatches offer.

And last but not least, Fitbits smartwatch would also incorporate payment capabilities, as the company also purchased Coin in 2016 specifically for this kind of features.

By the looks of things, Fitbit is directly targeting Apple Watch with its new smartwatch, so itll be interesting to see how the Apple customer base reacts to a powerful smartwatch that works flawlessly on iOS and boasts features similar to Apples device.

Source: Softpedia

Tags: Pebble, smartwatch

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

The 41 million Galaxy S8/S8+ units that the company reported it has shipped in 2017
A new survey from Loup Ventures finds Apple iPhone users are falling into a predictable upgrade cycle
The company might do away with the Android Wear moniker in favor of Wear OS
But still no third-party Lightning to USB-C cables
Jolla confirmed Sailfish OS will now be supported by another Sony smartphone
A complete line of accessories will be available of $1,899.99
The Snapdragon 700 Series will allow you to capture content during the day and night
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (9)