The new iPod nano: A flop?

Apple logoThe good news in Apple's earnings call this afternoon, according to CFO Peter Oppenheimer, is that the Cupertino company has sold more Macs and iPhones than it ever has in the past, beating previous Mac sales records by 444,000 or 17% year over year and beating iPhone records by 7% unit growth year over year.

The bad news is that the MP3 player product class where Apple has actual market dominance, not just dominant mindshare (as with the iPhone), has begun to slide, despite a 100% increase in iPod touch sales year over year.

In all, Apple sold 10.2 million iPods, which is down 8% against last year. So if sales of the iPod touch are up, what's the deal?

"Customers love the iPod nano," Oppenheimer said in today's earnings call, but he did not say how many were sold, nor did he specify how well the 160 GB iPod Classic and 2 GB - 4 GB iPod Shuffle sold. With substantial growth in iPod touch and an overall decline, this can only mean that every "old school" iPod sank.

This is the quarter where there is typically an iPod sales spike related to the fall update to the product line. As with previous years, the updated iPod line debuted on September 9, which provides adequate time for a surge in the newest devices until the end of the quarter on September 24.

In 2005, for example, when the first iPod nano debuted, iPod sales were relatively flat for the quarter, but over a million Nanos shipped in the 17 days following the device's premiere.

Again, the big product debut this time was the iPod Nano with camera, microphone, and built-in FM radio, but there appears to have been no related surge.

As Betanews contributor Carmi Levy wrote on the day before this year's iPod refresh, "The cynic in me believes the Day the iPod Died was when Apple shifted away from its hard drive-based iPod classic, and moved toward the flash-based iPod touch. Indeed, the touch -- either the model Apple is selling now, or the one that'll be on sale following this week's announcement -- has infinitely more in common with the iPhone than it ever had with the original iPod. Which means it isn't really much of an iPod at all. Which, from where I sit, means the iPod, as a brand, refers to yesterday's technology."

Though the iPod still holds a 70% market share here at home, it looks like the purpose-oriented iPods of the past are losing out to devices supporting user-installable apps.

Source: Betanews

Tags: Apple, iPod

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
You can use a security key instead of having a code sent to your phone
 
Adobe says that the AI can now achieve the intended result in seconds
 
A new security protocol replacing the aging WPA2
 
Download and install at your own risk, of course
 
More iPhone parts likely to be produced by Samsung
 
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
 
LG has already announced two new V-series members in 2018
 
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
30      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)