Google reportedly dropping the Nexus brand name from its phones

Google logoGoogle’s newest smartphones won’t be Nexus devices after all. According to Android Central, Google is dropping the Nexus branding with its two upcoming, HTC-made smartphones. Instead, the company is expected to market the devices under a different name and to lean heavily on the Google brand in the process.

This news jibes with recent rumors surrounding the upcoming devices, codenamed "Marlin" and "Sailfish." Android Police reported earlier this month that Google may strip the Nexus name from the phones and replace it with a "G" logo. It’s unclear what direction the company will take, as it has spent years fashioning the Nexus brand as a hardware entity while Google has reserved its own name for software services. We do know the two devices will come in 5-inch and 5.5-inch screen sizes, representing a small downsize from the current 5X and 6P.

This shift is more than just symbolic. The report states Google will load the devices with a special version of Android Nougat, as opposed to the standard "vanilla" version of the operating system that’s shipped on past and current Nexus devices. We don't know for sure what these changes or additions will be. But Google CEO Sundar Pichai said as much back in June, when he mentioned the company would be more "opinionated" about Nexus design. "You’ll see us hopefully add more features on top of Android on Nexus phones," he said at the Recode Code Conference. "There’s a lot of software innovation to be had."

Source: The Verge

Tags: Google, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)