In early April, only several weeks after Samsung released the Galaxy S7 and Galaxy S7 edge around the world, it was clear that the two smartphones would be more successful than the S6 and S6 edge: Samsung had already sold about 10 million Galaxy S7 units. While sales aren't that strong now, things are still going pretty well in this regard.
According to two different reports from Korea, combined Galaxy S7 and S7 edge sales could reach 25 million units by the end of this month. Reportedly, Korean industry watchers - quoted by Yonhap News - believe that the Galaxy S7 family is successful thanks to three major factors: aggressive marketing, early launch, and, last but definitely not least, decent quality.
While the S7 and S7 edge don't look too different compared to the Galaxy S6 series, they come with important new features and improvements, including dust- and water-resistance, microSD card support, and a faster, enhanced rear camera. Call it incremental upgrade if you will, but it certainly seems to work great for Samsung.
Korean publication Pulse News notes that the Galaxy S7 edge is outselling the regular Galaxy S7. Since the S7 edge is the more expensive variant among the two handsets, Samsung is expected to see high profit margins when the second quarter of the year ends (on June 30).
In the second half of the year, which starts in July, Galaxy S7 sales are likely going to decline. However, Samsung is getting ready to release a new high-end smartphone - the Galaxy Note 6 / Note 7 - which should hit the market in August, and is expected to help the company churn out healthy profits. All in all, 2016 could end as a very good year for Samsung, at least when it comes to smartphone sales.