It's now official, Sony announced that they will release 3D LCD TVs.
Berlin, Germany, September 2, 2009 - At a press conference held in Berlin, Germany on the eve of IFA 2009, Sony Corporation announced plans to lead the way in delivering new 3D viewing experiences by bringing 3D to the home in 2010. Sony will continue to accelerate its efforts across the Sony Group to create both attractive 3D hardware and content, and provide new forms of 3D enjoyment.
Sony's 3D compatible "BRAVIA" LCD TVs incorporate frame sequential display and active-shutter glass systems*1, together with Sony's proprietary high frame rate technology to enable the reproduction of full High Definition*2 high-quality 3D images, and will form the centerpiece of Sony's 3D entertainment experience for the home.
In addition to 3D compatible "BRAVIA" LCD TVs, Sony will also develop 3D compatibility into many more of its devices, such as Blu-ray Disc products, VAIO and PlayStation®3, to provide a multitude of ways in which 3D content - from 3D movies to stereoscopic 3D games - can be enjoyed in the home.