Luxury watch maker Tag Heuer plans to release a smartwatch in November, but the company's CEO says that the product will not be designed to compete against Apple or Samsung.
Speaking recently to The Nikkei, Tag Heuer CEO Jean-Claude Biver said that the new smartwatch would offer something that rival products do not. Biver said the company will keep "the biggest surprise" top secret until the watch's launch in November.
In March, Tag Heuer announced it was partnering with Google and Intel to develop smartwatches based on Google's Android operating system. Biver said the new timepiece will be unveiled on Nov. 9 in New York and go on sale in 150 stores worldwide the next day. The price has been set at $1,500.
The gadget will have most of the functions found in other other smartwatches, though voice recognition will not be among them. That capability proved an obstacle in designing a watch that was water resistant -- a characteristic the company was determined to retain, in keeping with its sporty image.
Biver said the new product "looks like a normal watch, in fact like the Carrera watch," one of the company's most popular models. Both watches will share the same case and band.