Nokia confirms its return to smartphone market

Nokia logoNokia has finally admitted that it plans to re-enter the smartphone business beginning next year. However, the way this will be done is very different than what most of us might think.

Since the Finnish company sold all its Devices & Services business to Microsoft in April 2014, including all Nokia's manufacturing, marketing and channel distribution capabilities, it would be impossible to start in the smartphone business without them.

The good news is Nokia is aware that its brand is still recognized by millions of people around the world, which is why it is looking for another way to bring its products on the market as fast as possible.

In this regard, Nokia has just put out a press release that explains some of the issues it faces and how the company plans to return to the smartphone business.

Nokia начала поиски партнера, который обеспечит ее бренду возвращение. Партнер должен отвечать за производство аппаратов, их маркетинг и поддержку продуктов. Nokia Technologies< возьмет на себя разработку аппаратов и программного обеспечения.

Nokia confirms its return to smartphone market

So, instead of pouring in a lot of money in creating new marketing and distribution channels, as well as manufacturing lines for producing and selling its future smartphones, Nokia is now looking for a partner that will be in charge with all these aspects.

“The right path back to mobile phones for Nokia is through a brand-licensing model. That means identifying a partner that can be responsible for all of the manufacturing, sales, marketing and customer support for a product,” said Roberto Morlino, spokesman for Nokia Technologies.

According to Nokia, if the company finds a “world-class partner” that will be able and willing to take on all those responsibilities mentioned earlier, then Nokia will work closely with them to guide the design and technology differentiation, just like they did with the Nokia N1 tablet.

The band news is that the first Nokia-branded smartphone might not come so soon as we originally though. The Finnish company confirmed that “as we agreed with Microsoft, the soonest that could happen is Q4 2016.”

Source: Softpedia

Tags: Nokia, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The NVIDIA GeForce GTX 1180 will be Turing-based with a 12nm FinFET die shrink
 
This only works on posts made by profiles that are public
 
 
The device will be standalone and based on a Qualcomm chipset
 
Apple plans on offering a cheaper smart speaker that will be priced at $199
 
Chrome will adopt a new approach to indicating site security
 
Data shows they are leading smartphone sale worldwide
 
Is this an error or it is really happening?
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
  12345
6789101112
13141516171819
20212223242526
2728293031  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)