Samsung to adopt MediaTek APs for smartphones

Samsung logoSamsung Electronics had talks with MediaTek over cooperation in the second half of 2014 and MediaTek is expected to become an application processor (AP) supplier of Samsung's smartphones in the second half of 2015 at the soonest to help fill up the gap in the Korea-based vendor's product lineup.

After Broadcom quit the smartphone AP business, Samsung has turned to Marvell for replacement and partnered with China-based Spreadtrum to acquire AP solutions for its lower-end smartphone product lines.

However, the two firms' ability on product supply and support was rather weak, while their solutions also lack diversity and are not upgraded frequently enough, making it difficult for Samsung to develop divers products using their solutions.

Although the two firms' AP supply to Samsung has been improving and turning stable recently with Spreadtrum shipping almost 20 million APs to Samsung in 2014, their efforts are still unable to satisfy Samsung and therefore, the Korea-based vendor has turned to MediaTek, looking to improve its product mix.

Samsung has strong demand for the supply of all levels of APs and despite its high-end smartphones having encountered tough challenges from competitor devices in 2014, its entry-level products still enjoyed rising demand in emerging markets as well as Europe and North America.

Since Marvell and Spreadtrum's product lineups are rather simple, Samsung is unable to make products that stand out from competitor devices using their solutions. Although their supply is growing stable, Samsung, which has strong ambitions to grow strong in the Tizen ecosystem and wearable device market, the two firms' product quality and ability to support different ecosystem products were both unsatisfactory.

Samsung to adopt MediaTek APs for smartphones

MediaTek and Samsung never cooperated over smart mobile devices in the past and the two were competitors in India. However, MediaTek's diverse product lineup for the mobile device market, complete support from the supply chain for wearable, telecom solution and components, and strong technical support services are expected to complement Samsung's gaps.

Although Samsung has the most advanced manufacturing process and experience designing APs in house, the company is still aggressively seeking assistance from outside in order to achieve a breakthrough in its product lineup since supplying large clients is the priority for its capacity, and its management over different levels of telecom ecosystems is still not yet mature.

With the partnership, Samsung will be able to achieve more obvious differentiation from competitors in the mid-range and entry-level smartphone market. Combining its products with MediaTek's smart family, telecom and wearable technologies, Samsung is also expected to benefit for an increase in its products' added value.

Therefore, Digitimes Research believes in addition to mid-range and entry-level products, Samsung is likely to adopt MediaTek's solutions and technologies in its high-end products also.

However, Samsung is said to have acquired its supply chain partners' confidential information via partnerships in the past, whether Samsung's partnership with MediaTek is meant to acquire information will remain to be seen.

Source: DigiTimes

Tags: CPUs, MediaTek, Samsung, smartphones

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments