Intel spells out Core i3, i5, i7 branding

Intel logoIntel has spelled out its branding for the upcoming Core series of processors including the "Lynnfield" and "Clarksfield" chips. The chipmaker also said that "Centrino" will be phased out as a PC brand. In a post Wednesday on Intel's Web site, spokesman Bill Calder wrote that the branding will be "simplified into entry-level (Intel Core i3), mid-level (Intel Core i5), and high-level (Intel Core i7)."

Calder added that it is "important to note that these are not brands but modifiers to the Intel Core brand that signal different features and benefits." The upcoming Lynnfield chip (desktop) will be available as either Intel Core i5 or Intel Core i7 depending upon the feature set and capability, Calder wrote. Clarksfield (mobile) will have the Intel Core i7 name.

Arrandale (32-nanometer mobile) will appear as the Core i3 but will ultimately span the Core brand to include Core i3, Core i5, and Core i7. Clarkdale (32-nanometer desktop) will be available under the Core i3 and Intel Core i5 brands, Calder said. The widely-used Centrino moniker will be phased out as a PC brand, according to Calder. Centrino "will be used as a name for Wi-Fi and WiMAX products" and "still be in market on mobile PCs into next year," he said. But eventually will be discontinued.

"In the back half of this year you'll begin to see Core i5 and more Core i7s coming to market. Then by the first part of next year you'll begin to see Core i3, and i5, i7," said Deborah Conrad, vice president and director of corporate marketing at Intel, speaking in a video posted on Intel's Web site. "Then the old names will get retired as those products get phased out," she said.

Intel also disclosed other branding. "We will still have Celeron for entry-level computing at affordable price points, Pentium for basic computing, and of course the Intel Atom processor for all these new devices ranging from netbooks to smartphones," according to the post. "For PC purchasing, think in terms of good-better-best with Celeron being good, Pentium better, and the Intel Core family representing the best we have to offer," he wrote.

"We are focusing our strategy around a primary 'hero' client brand which is Intel Core. Today the Intel Core brand has a mind boggling array of derivatives (such as Core 2 Duo and Core 2 Quad, etc). Over time those will go away and in its place will be a simplified family of Core processors," Calder wrote. Calder continued: "This will be an evolutionary process taking place over time, and we acknowledge that multiple brands will be in the market next year including older ones, as we make the transition."

Tags: Core i7, CPUs, Intel

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The smartphone could come with a 4,200mAh battery
 
New iTunes backup password verification system exists in parallel to the much stronger, older iOS 9 system
 
 
ARM's new Bifrost architecture, which focuses on high-end 4K and VR experiences
 
Apple’s 2017 iPhone could employ the use of Samsung’s Flexible OLED Atomic Layer Deposition Technology
 
Redmond not willing to pay so much for Twitter
 
Foxconn and Pegatron will both be behind the production
 
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
252627282930 




Poll

Do you like Windows 10?
or leave your own version in comments (32)