AMD is expected to introduce a series of price-cuts next month, for its ATI Radeon HD 4800 series graphics products. The price-cuts may amount to as much as US $50, perhaps taking advantage of the low manufacturing costs. The cuts also come ahead of the time-frame in which the company will introduce a DirectX 11 compatible future-generation of ATI Radeon, to sync with the commercial launch of Microsoft's Windows 7 operating system.
When implemented, the price of the high-end Radeon HD 4890 is expected to be $199, down $50 from its current price of $249. Radeon HD 4870 will sell for $149 from its current listing price of $199, although there needs to be some clarity on how the 1 GB and 512 MB variants are positioned. Finally, the Radeon HD 4850 will enter the $100 realm, to substitute the Radeon HD 4770, which seems to be suffering an acute stock shortage.