Apple reportedly working with Swatch, other watchmakers to roll out multiple 'iWatch' devices

Apple logoAccording to an anonymous source, Apple has been trying to curry support from within the watch industry on possible partnership deals to release a "family" of smartwatch products that suit a variety of styles "from geek to chic," reports VentureBeat.

The publication says Apple may be working with multiple watch companies — the source said "he would be shocked" if Timex was not a partner — though Swatch is thought to be a lock. Details of the partnerships are scarce, though the source claims watchmakers may be working with Apple on branded devices that support expected "iWatch" functions like health and fitness tracking.

Swatch, along with Suunto and Fossil, previously produced watches using Microsoft's now defunct Smart Personal Object Technology (SPOT) platform, what can be considered a first-foray into the smartwatch world.

Apple iWatch выпустят совместно со Swatch

For Apple, a partnership with an established watchmaker would bring technical and design know-how from players in a well-established industry. Swatch Group, for example, has 19 labels under its umbrella, including Breguet, Omega and Harry Winston, among others.

One of the big stumbling blocks for current smartwatches is style. Tech companies not versed in watch design, like Samsung, LG and Motorola, are trying their hand at what amounts to jewelry; or a fashion statement for "normal" consumers. They have, for the most part, failed.

Breaking into and attempting to shake up a centuries-old industry without knowing what works and what doesn't is a fool's errand. To that end, Apple has reportedly been reaching out to Swiss watchmakers and poaching horology experts, including a former TAG Heuer sales director.

If true, Wednesday's news is an abrupt about-face for Swatch's CEO Nick Hayek, Jr., who last year said an Apple smartwatch would not be "the next revolution" in tech. Replacing an iPhone with an "interactive terminal on your wrist" is a difficult proposition since space for an adequate display is limited, Hayek said.

Source: AppleInsider

Tags: Apple, smartwatch

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Apple co-founder Steve Jobs was famously resistant to the idea of including a stylus with the iPhone
 
Is there a way to turn off the iPhone or iPad that doesn't require a button?
 
The introduction of video advertising follows Microsoft's decision to allow LinkedIn users to upload video
 
Quick test proves fast charging isn’t as fast as promised
 
Amazon has tapped Taiwan-based Makalot Industrial Co. to make apparel for its sportswear line
 
Microsoft moves the controls to the Settings app
 
 
With the head of Samsung Group facing prison time, CEO calls for company to "start anew"
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)