The GeForce GTX Titan Z dual-GPU graphics card, a video board that sells for $3,000 / €3,000 when it offers the same benefits as the half-price AMD Radeon R9 295 X2, was a big slap in the face for consumers.
Because of it, many may have begun to fear that future NVIDIA cards would suffer from the same overpricing syndrome.
Well, you can lay your fears to rest because the company has recently said that its 20nm Maxwell-based GeForce 800 series video adapters will, in fact, be cheaper than their 700-Series counterparts, while being stronger.
The GTX 880 and GTX 880 Ti were mentioned by name, and were pegged as “much” more powerful than GTX 780 and 780 Ti.
I will, of course, hold off on believing this until I see the evidence myself. Still, it's nice to know that there is some foundation on which to build hopes for a better future.
After all, while reports say that a 20nm-based Maxwell card (presumably GTX 880) is set for late 2014 release, real news says that TSMC won't have the 20nm manufacturing process in time for that.
So, unless NVIDIA goes for the middle ground and uses 28nm again, like it did for the mid-range GTX 750 / 750 Ti GPU, it might be in real trouble.