Sony puts OLED TV development on hold, focuses on 4K TVs

Sony logoSony is pulling resources away from OLED television development, according to reports from Nikkei Asian Review. The company plans to focus instead on developing its 4K TVs, prioritizing the display resolution that has received a big push over the past couple of years.

OLED can bring several benefits to the form and function of TVs—the image response times are faster, and the displays are thinner and lighter than LCDs. Because OLEDs don't use a backlight, they can also display deeper black levels than LCDs can.

Sony puts OLED TV development on hold, focuses on 4K TVs

However, TVs have already come a long way in form factor in the last decade. It appears that Sony has found that what makes an OLED a premium investment will be a harder sell than the more concrete benefits of a 4K display.

Nikkei notes that Sony's TV business has been operating at a loss for some time, though it's currently the market leader in the 4K TV segment, where models are priced about $970 higher than flat-panel HDTVs on average. The company plans to release eight more 4K TVs this coming summer.

Source: Ars Technica

Tags: 4K, OLED, Sony, TVs

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Google’s voice assistant platform has been known as Google Now
 
The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content
 
Microsoft is developing a new “Skype for Life” client
 
Siri on the Mac is new, and is similar to that on the iOS
 
The latency in this test was supposedly no more than 2 milliseconds
 
Apple has made to the iPhone 7/7 Plus is by making the home button a solid state button
 
Android Nougat should eventually extend back to the Galaxy S6 generation
 
You’re not supposed to expose the iPhone to water anyway
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
252627282930 




Poll

Do you like Windows 10?
or leave your own version in comments (32)