Lenovo will reportedly adopt dual-brand marketing for smartphones

Lenovo logoYou must have heard by now that Google has sold Motorola Mobility to Lenovo for $3 billion. The Beijing-based company will certainly be able to capitalize upon Motorola’s brand recognition and distribution network in Western markets. Lenovo is already a successful smartphone manufacturer on its home turf. Supply chain sources suggest that Lenovo might actually adopt a dual-brand marketing strategy for smartphones.

What this means is that the company would continue to use the Motorola brand to sell mid-range and high-end smartphones in the U.S. as well as Western Europe, and that it would use the Lenovo brand to sell entry-level to mid-range smartphones in China, Latin America and a host of other emerging markets. According to sources the company jointly expects to ship as many as 80 million units this year.

Lenovo will reportedly adopt dual-brand marketing for smartphones

Lenovo hasn’t officially commented on branding just yet. Brand names like “Motorola By Lenovo” are being considered but the company hasn’t made anything official as yet. It might not until the acquisition deal closes, which is expected to take a couple of months.

It would make sense for Lenovo to stick with the Motorola branding, given its recognition in the West. It used to be one of the biggest handset vendors in the past so there’s certainly some glory attached to that brand. However we can’t really be sure until Lenovo confirms it.

Source: Ubergizmo

Tags: Lenovo, Motorola, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Windows Phone 8.1 and 10 users have been spared for now
 
The missing features are mostly the kind of thing you'd expect from an emulated platform
 
The bug also affects Safari and the built-in Messages app on macOS and the Apple Watch
 
Samsung Galaxy Tab S4 will boast a larger 10.5-inch display with 2560 x 1600 pixels resolution
 
Old installer pulled, new version pointing to the Store
 
Huawei's P20 family of smartphones is scheduled for a March 27 announcement in Paris
 
Get one last sneak peek at Samsung's flagship before it launches next week
 
Qualcomm and Broadcom executiveswere met in February 14
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
25262728   




Poll

Do you use microSD card with your phone?
or leave your own version in comments (6)