Google contemplates homemade ARM chips to power its servers

Google logoGoogle has designed and built its own custom-made servers for years now, but those boxes still use components designed and built by other companies. That could one day change, however: citing the ever-nebulous "person with knowledge of the matter," Bloomberg reports that Google is looking into designing its own ARM-based chips for its custom servers.

We've already seen consumer technology companies like Apple and Samsung become more vertically integrated in the last few years—Apple designs its own phones and tablets, the chips that go in them, and the architecture that goes into the chips, for example. Just as Apple's software benefits from tight integration with Apple's hardware, Google is reportedly eyeing chip design as a way to "better manage the interactions between hardware and software." However, this is in no way a done deal. The same source telling Bloomberg about the chips notes that Google's plans aren't set and are subject to change.

Google contemplates homemade ARM chips to power its servers

The Bloomberg report goes on to frame Google's reported chipmaking ambitions as a threat to Intel, though this theory doesn't necessarily hold water. Google, Facebook, and other big companies already build their own servers, and yet the wider server market carries on. In any case, the battle between ARM and x86 for the server room won't begin in earnest until at least late 2014; that's when the first chips based on the 64-bit Cortex A53 and A57 architectures are due to begin shipping.

Source: Ars Technica

Tags: ARM, CPUs, Google, servers

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
 
Highlights of the new feature update include a tweaked interface with Fluent Design elements
 
It’s now open to third-party developers and designed for smart home devices
 
Prices start at $1499 for the 13.5-inch model and $2499 for the 15-inch model
 
Users claim the Start menu isn’t working after the upgrade
 
It will release its first all-purpose AI chips by the end of 2017
 
Android 8.1 Oreo arriving on Pixel phones "in the coming weeks"
 
The Snapdragon 636 also comes with support for modern ultra-wide FHD+ displays
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)