Do you desire for a free CPU upgrade? Of course, you do! ASRock Inc. today launched the UCC [Unlock CPU Core] Series motherboard that delivers added core processing power by enabling the ASRock exclusive UCC function of the AMD CPUs. Unprecedentedly integrated with ASRock exclusive UCC Chip, ASRock UCC function is well-designed to provide extra performance boost on ASRock UCC Series motherboards. In conjunction with AMD's 8XX Series chipsets, ASRock 890GX Extreme3 motherboard, the first UCC series motherboard, comes with unique UCC feature and supports both advanced rendering from HD 4290, DX10.1 graphics technology and ATI Quad CrossFireX, 3-Way CrossFireX technologies.

MSI's newest 17" gaming notebook—the GE700, just made its debut. It comes equipped with Intel's latest core i5 processor with ATI Radeon HD 5730 discrete graphics card (with 1GB DDR3 VRAM), two cinema-class speakers and a subwoofer, a HD webcam, and dual hard disk architecture, so you can install two hard drives for maximum memory storage.

Creative Technology Ltd. today announced the PCI-E Creative Sound Blaster X-Fi Titanium HD and USB Creative Sound Blaster X-Fi HD, setting the gold standard for PC audio with the first discrete audio card and USB digital audio system to include THX TruStudio PC audio technology.

Demonstrating its ongoing commitment to provide small businesses with solutions that meet both current and future storage needs, Seagate, the world’s leading provider of storage solutions, today announced a complete portfolio of products designed to protect data for sustained business continuity and optimum uptime. First introduced in 2008 as a portable Full Disk Encryption drive, the new Seagate BlackArmor product line is the family name for a suite of network-attached, workstation and portable storage solutions designed to meet the digital asset management needs of small business professionals.

AMD today announced the availability of GPU PerfStudio 2.0, a free, platform-agnostic, next-generation AMD graphics application development tool for game developers, obtainable through a closed beta program. GPU PerfStudio 2.0 has been designed from the ground up to easily integrate with existing projects, and help to identify and resolve performance issues early in the development cycle. With these tools, AMD is bringing its unparalleled understanding of 3D graphics technology and the leadership of its line of ATI Radeon graphics cards to bear on the development process.

NVIDIA Corporation today announced NVIDIA APEX, a dramatic new capability to its PhysX technology development software development kit (SDK), that provides artists, level designers, and game developers with a set of easy-to-use tools that streamline the process of implementing scalable physics across multiple platforms for next-generation titles.

With NVIDIA PhysX technology, game developers can design worlds that literally come to life: walls can be torn down, glass can be shattered, trees bend in the wind, and water flows with body and force. Designed as a modular framework that works in concert with existing PhysX SDKs, NVIDIA APEX makes it easy for developers to add detailed physics effects to their games and helps them optimize the gaming experience across multiple platforms with a simple “author once” cross platform content creation feature. This enables APEX to not only help developers accelerate the time it takes to author new games, but will also help them reduce overall development costs in the process. The APEX toolset will be available free of charge for licensed NVIDIA PhysX developers and is already being integrated into some of the world’s most popular development libraries and game engines, including Emergent Game Technologies’ Gamebryo LightSpeed.

AMD today announced immediate availability of four new high-performance AMD Phenom?„? X4 processors for PC users in search of the Ultimate Visual Experience. Led by the AMD Phenom X4 9850 Black Edition processor, each CPU features true quad-core design, and when matched to AMD 790 series chipsets supports up to four award-winning ATI Radeon?„? HD 3800 series graphics cards. This enthusiast PC platform, codenamed ???Spider,??? energizes the latest PC gaming titles, speeds high-definition video playback, and delivers amazing performance for advanced productivity and multi-tasking.

Intel Corporation has further increased its energy-efficient performance lead today with the introduction of two low-voltage 45 nanometer (nm) processors for servers and workstations that run at 50 watts, or just 12.5 watts per core and frequencies as high as 2.50 GigaHertz (GHz). The Quad-Core Intel?® Xeon?® Processor L5400 Series takes advantage of Intel's unique 45nm manufacturing capabilities and reinvented transistor formula that combine to boost performance and reduce power consumption in data centers.

AMD announced the availability of the industry??™s most advanced motherboard GPU, the AMD 780 Series, delivering a rich computing experience for casual gamers and multimedia enthusiasts as the core of quiet and energy-efficient PC designs. When paired with an AMD Phenom?„? 9000 series quad-core processor or Athlon?„? 64 X2 dual-core processor, the AMD 780 Series delivers significant enhancements in gaming and high-definition experiences for mainstream PC customers. The AMD 780 Series motherboard GPU is scheduled to be widely available from more than 40 AMD partners at launch. Global OEMs are expected to offer AMD 780 Series-based PCs starting in Q2 2008.

AMD demonstrated at the CeBit electronics exhibition its first 45nm quad-core chips running multiple operating systems and a range of processing intensive applications. The processors were produced in Dresden, Germany, in AMD??™s Fab 36 300mm manufacturing facility, using an advanced 45nm process co-developed with IBM.