PC players not optimistic Windows 7 will drive demand

Windows 7 logoTaiwan-based PC vendors/makers and motherboard makers generally hold the opinion that they will be unable to benefit from the launch of Windows 7, while many market analysts expect the launch to stimulate demand through replacement PC purchases, according to industry sources in Taiwan.

Windows 7's hardware requirements are not high enough to render PC replacement really necessary, and consumers and corporate customers have reduced their spending budgets amid the prevailing economic crisis, the sources pointed out.

Currently price is the key consideration when purchasing a new PC, as opposed to specifications, added the sources.

Jonney Shih, Asustek Computer chairman and Jerry Shen, Asustek president both believe demand from PC replacement is unlikely to occur even if Microsoft brings forward the launch of Windows 7. They pointed out the recovery of the economy plus suitable combinations of hardware and software will both be necessary before Windows 7 is able to trigger PC any replacement trend.


Tags: ASUS, Microsoft, Windows 7

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