Telefónica looks to break iPhone and Android 'duopoly' with aggressive Windows Phone 8 push

Windows Phone logoSpain's Telefónica announced on Wednesday that it would be pushing forward in a joint effort with Microsoft to popularize that company's struggling Windows Phone 8 operating system in order to mitigate the dominance of both Apple's iPhone and Google's Android operating systems in the mobile sector. For at least one year, the Spanish carrier will be hawking Windows Phone 8 devices with enhanced marketing in the United Kingdom, Germany, Spain, Mexico, Brazil, and Chile.

A release from the company points out its commitment to supporting "additional mobile operating platforms as an alternative to the current duopoly of Android and iOS." The partnership will require the carrier to work with Windows Phone 8 device manufacturers to ensure that their handsets are available in the affected countries.

In a statement, Telefónica's chief operating officer José Maria Álvarez Pallete said that Microsoft's willingness to partner with carriers was a chief reason behind the decision.

“An associate partner such as Microsoft is chosen as a result of its operator-focused business approach. The Microsoft business culture is based on a model of value creation through its partners associates, which fits in perfectly with our culture and also with our way of doing business,” Pallete said.

Apple famously has been unwilling to let carriers preinstall software on its iPhone, something that Microsoft may be more willing to do in order to grow market share for Windows Phone 8. Google, meanwhile, often has services — such as mobile payment systems and location services — that duplicate features that carriers would like to provide to their customers for a fee.

Currently, Windows Phone 8 sits in a distant third place in the smartphone OS race, with just seven percent of shipped devices in the first quarter of this year. Android and iOS, by comparison, combine to account for more than 90 percent of devices shipped.

Telefónica is no stranger to supporting alternative operating systems in the face of Android and iOS' dominance. The carrier is also a partner in the Firefox OS alliance, and it will, along with a number of other carriers and manufacturers, market devices running that operating system in developing markets.

Source: AppleInsider

Tags: Microsoft, smartphones, Windows Phone 7

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Consumer group recommends iPhone 8 over anniversary model
LTE connections wherever you go and instant waking should come to regular PCs, too
That fiction is slowly becoming a reality
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
Human moderators can help make YouTube a safer place for everyone
Google says Progressive Web Apps are the future of app-like webpages
All 2018 models to sport the 'notch'
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)