HTC joins Apple in talking trash about the Galaxy S IV

HTC logoThe most anticipated smartphone launch of the spring -- the Galaxy S IV -- was held in New York City. Samsung largely delivered on the hype, with a smartphone packed with proprietary touchless control technologies, a 1080p screen, and a greatly improved camera. Critics pointed to the larger size as potentially being too much, and attacked the plastic case design, but that didn't stop Samsung from receiving a lot of positive press.

That good show appears to have Samsung's foes rattled. Following Apple, Inc.'s (AAPL) pre-event media blitz trashing on the GSIV, fellow Android phonemaker HTC has tagged in with some attacks of its own.

The company posted attack posts on Twitter during the launch event. One post parodied Samsung's tagline of "The Next Big Thing" with the hash-tag "#theNextBigFlop".

Outside the Samsung event, HTC team members demoed their rival HTC One device. The handed out cocoa and $100 coupons for the HTC One. Comments HTC President Jason Mackenzie to All Things D, "For us it’s a good opportunity to let people compare real-time. We have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible."

HTC One

The Taiwanese company's CMO Ben Ho followed up with some more insults, commenting:

With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.

He also told Engadget, "Looking at the software features of the S4, we think Samsung spent more on marketing than innovation."

HTC currently has a much lower margin per-device than Samsung. And HTC has bled money as Samsung has turned big profits. Currently HTC is in a distant third in the U.S. market it was once on top of, behind Apple and Samsung.

Samsung Galaxy S IV

The noisy attacks seem a bit ironic coming from a company whose corporate motto is "quietly brilliant". But perhaps HTC is a little jealous of all the attention Samsung received; while the Samsung GSIV event was heavily covered, TV media largely ignored HTC's flagship launch of the 1080p One smartphone.

Source: DailyTech

Tags: Galaxy S4, HTC, Samsung, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The NVIDIA GeForce GTX 1180 will be Turing-based with a 12nm FinFET die shrink
 
This only works on posts made by profiles that are public
 
 
The device will be standalone and based on a Qualcomm chipset
 
Apple plans on offering a cheaper smart speaker that will be priced at $199
 
Chrome will adopt a new approach to indicating site security
 
Data shows they are leading smartphone sale worldwide
 
Is this an error or it is really happening?
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
  12345
6789101112
13141516171819
20212223242526
2728293031  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)