Home Depot drops 10,000 BlackBerrys from employee belts

BlackBerry logoHome Depot confirmed on Monday that it would be replacing 10,000 BlackBerrys issued to its executives and managers with iPhones—sending BlackBerry’s stock price tumbling by more than 4.6 percent at the end of the trading day. Further losses came in during after-hours trading.

Things have been rough for the smartphone pioneer in recent months. The company, recently rebranded as BlackBerry, has pinned its future on the Z10 handset, which debuts in the United States in March 2013. (The Q10 has been further delayed until May or June 2013.)

Home Depot is not the first organization to switch away from the former device of choice for businesses. Back in October, 17,000 federal employees also made the switch from BlackBerry to the iPhone. A Home Depot spokesperson did not say whether or not his company’s decision was made before or after the BlackBerry 10 launch.

"We are replacing the current base of BlackBerry technology with iPhone, but these are not the mobile devices used in our stores," Stephen Holmes told Reuters.

Not surprisingly, BlackBerry continues to express confidence that businesses will sign on to its new strategy.

"We have over 2,700 unique businesses in North America already registered for our BlackBerry 10 Ready Program," Amy McDowell, a spokeswoman for the company, also told Reuters. "We are confident that BlackBerry is, and will continue to be, the best solution for corporations managing large smartphone deployments."

Source: Ars Technica

Tags: BlackBerry, RIM, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)