Amazon uses homepage to call out Apple, iPad mini

Amazon logoAmazon is taking the fight to Apple, using the front page of its popular site to call out Apple's new iPad mini as overpriced for the features it delivers compared to Amazon's Kindle Fire HD. Visitors to Amazon's front page will now see a quote from a tech blog calling Apple "ballsy" for pricing its 7.9-inch iPad mini as much as $130 more than competing seven-inch devices. Below, a small chart compares the features of the two devices and pronounces the Kindle Fire HD as the device that delivers "much more for much less."

Amazon's comparison is heavily weighted in favor of the e-retailer's own product, calling out the baseline iPad mini for its "standard definition, low-resolution display," "mono speaker," and inability to render movies and TV in HD. Meanwhile, the comparison hails the Kindle Fire HD's "stunning" display, as well as its higher pixel density, which allows it to render video in 720p, though it downscales 1080p content. It does not, however, mention advantages the iPad mini holds over the Kindle Fire HD, including its rear-facing camera, larger screen, and Apple's sizable advantage in tablet-optimized apps.

That Amazon would use its front page to tout its own product is not new; the retailer has used its homepage -- the tenth-most visited on the Internet -- to advertise its products since it began offering the original Kindle. That prominent placement has led to Amazon's hardware products' ongoing status as the top selling products among all those the company sells.

This may, though, be the first time that the e-retailer has used its page to directly call out a competitor.

The homepage swipe isn't the only one Amazon has tossed at Apple in recent days, though. The retailer's most recently quarterly statement spent the opening part of its highlights section comparing both its Kindle Fire HD 7 and its Kindle Fire HD 8.9 to the new iPad mini. Amazon also made sure to publicize a spike in Kindle Fire HD sales that occurred on the day after Apple announced its smaller iPad.

The retailer's focus on the iPad mini is indicative of the fierce competition in the small tablet market, a market pioneered by Samsung and other manufacturers, but one that only began to mature in the last year with the introduction of Amazon's first Kindle Fire and this year with the launch of Google's Nexus 7 tablet.

Apple's entry into this market drew no small amount of criticism from multiple media outlets, who claimed -- as Amazon does -- that the iPad mini is overpriced given its feature set. Other small tablets -- including the Nook HD, Nexus 7, and Kindle Fire HD -- may beat the iPad mini on pricing, or screen resolution, but Apple executives have attempted to deflect criticism on these points by pointing out that the smaller iPad has a larger screen, numerous other advantages and a much deeper catalog of tablet-specific apps than its competition.

Source: Electronista

Tags: Amazon, Apple, iPad mini, Kindle

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
You can use a security key instead of having a code sent to your phone
 
Adobe says that the AI can now achieve the intended result in seconds
 
A new security protocol replacing the aging WPA2
 
Download and install at your own risk, of course
 
More iPhone parts likely to be produced by Samsung
 
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
 
LG has already announced two new V-series members in 2018
 
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
 123456
78910111213
14151617181920
21222324252627
28293031   




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)