Facebook stocks up on mobile ad success reports

Facebook logoFacebook's ongoing efforts to monetize its ever-growing mobile user base may be paying off, as shares in the company were up today on reports that Facebook is further along in its mobile efforts than many expected. Facebook shares rose more than two percent today when a research report from Wedge Partners claimed that the social network was seeing some successes in turning its mobile user base into a revenue generator. Shares in the company closed today at $19.88, down 48 percent from its May 17 initial public offering.

The Wedge Partners report, according to Bloomberg, noted that mobile advertising on the social network was still in its early stages but that it might be nearing a positive inflection point. Facebook's ad revenues have not been keeping up with the rapid growth of its mobile user base, and the company has struggled to convince investors that it will actually be able to turn those users into cash generators.

Facebook has previously tried a number of routes toward monetizing its mobile base, including opening its mobile ad platform to third-party ad sellers and moving toward offering mobile-bought gifts. Most of the social network's active users are accessing the service through mobile devices at least some of the time, and the company's inability to solidly capitalize on these users has negatively impacted its share price since it first became publicly available.

Source: Electronista

Tags: Facebook

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments