Microsoft to focus more on devices

Microsoft logoMicrosoft is the famous creator of the Windows operating system and a new version will be released soon, but the company is willing to change its main focus a little bit in the next 10 years.

Often called “the software giant,” Microsoft will focus more on devices, hardware and services, and the first step will be made next month with the release of the Surface tablet and the Windows Phone.

Company CEO Steve Ballmer said in an interview with The Seattle Times that software would remain the core value of the Redmond-based firm, but it would continue to expand into new industry segments in the next few years. And becoming a devices-and-services company is a priority, he said.

“I think that in a back-looking view, people would say we were a software company. That's kind of how we were born,” Ballmer said in the interview.

“I think when you look forward, our core capability will be software, (but) you'll probably think of us more as a devices-and-services company. Which is a little different. Software powers devices and software powers these cloud services, but it's a different form of delivery...”

Microsoft, however, doesn't plan to turn into a hardware manufacturer and most of the so-called “Windows” devices will be actually built by other companies, but they will feature Microsoft's very own software. Windows 8 will, of course, play a key role, as the new OS is already capable of running on multiple platforms, including the traditional PC, mobile phones and tablets.

“We'll have partners who make devices with our software in it and our services built in. We're going to be a leader at that,” Ballmer said, suggesting that Microsoft would invest more in the non-software area.

Source: Softpedia

Tags: Microsoft

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Consumer group recommends iPhone 8 over anniversary model
LTE connections wherever you go and instant waking should come to regular PCs, too
That fiction is slowly becoming a reality
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
Human moderators can help make YouTube a safer place for everyone
Google says Progressive Web Apps are the future of app-like webpages
All 2018 models to sport the 'notch'
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)