Apple reaches 70 percent of tablet market share

Apple logoResearch firm IHS iSuppli has released a report on marketshare in tablets by volume shipped that shows Apple up significantly once again in the tablet market, reaching 70 percent share in Q2 -- the highest level in more than a year. Shipping volumes do not necessarily have a direct correlation with sales, as Samsung demonstrated in the current Apple patent trial when it was forced to reveal that despite shipping millions of tablets, it actually sold only a small percentage.

In Apple's case, however, shipping numbers reflect much more closely actual sales, since Apple is still selling all the units it makes and the company only reports actual sell-through. Most other competitors, such as Samsung, Asus and Barnes & Noble only give shipping numbers and do not reveal actual sales. Amazon, which ranked third in the iSuppli survey with one million shipped, is the only Apple competitor in the tablet space that likely sells most of the units it ships.

Apple reaches 70 percent of tablet market share

Apple's shipments of the iPad in 2012 (first and second quarters) was about 17 million worldwide, reaching the 70 percent share. By comparison, Samsung shipped just 2.3 million units for a 9.2 percent share. While full global sales breakdowns are not available, the trial presented a rare opportunity to directly compare actual (though limited to the US) sales between the two companies. Apple, in court, revealed that it sold over 10.1 million units in the US during the first two quarters, while Samsung had sold only 193,000 tablets in the same period.

The survey does not take into account the Galaxy Nexus 7, which was released in the third calendar quarter. While no official sales figures are out yet, the Nexus 7 is thought to be doing well despite mixed reviews, since it is positioned as the best 7-inch alternative to the iPad for those looking specifically for a smaller form factor.

Amazon is estimated to have shipped a million Kindle Fire tablets in Q2 for a 4.2 percent share. Asus (688,000 shipped) and Barnes & Noble (459,000 Nooks shipped) round out the top five. If one counted all other makers combined as a single competitors, the three million units shipped would replace Samsung at the number two position with a 12.3 percent share.

Apple's improvement in the second quarter is especially noteworthy since it was up from 58 percent share of tablets shipped in the first quarter, for an overall YTD average of 64.4 percent. The difference is likely due mostly to the introduction of the 2012 iPad late in the first quarter, along with the price reduction for the iPad 2. Apple's shipment share is likely to suffer somewhat in the third quarter as Google and Samsung's Nexus 7 tablet's shipments will be counted in the next report, which may increase Samsung's share.

Source: Electronista

Tags: Apple, iPad, tablets

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)