Samsung Electronics beat Europe-based brands such as Nokia and took 45% smartphone market share in Europe. This also pushed Android market share to 65%, according to studies.
Samsung currently has 30% of global smartphone market share. Samsung has been leading the smartphone market in Europe in the second quarter since the launch of its Galaxy S III in May-June. In addition, Samsung has been leading in every price range, according to studies.
Compared to Android platform losing market share in the US, the platform has been gaining popularity in the UK, Germany, France, Italy and Spain. Android accounts for more than 50% of market share in most major markets.
Industry sources noted that Samsung has been doing well in Europe's feature phone market. With Nokia's Windows Phone failing to gain popularity, Samsung is likely to dominate for quite some time.
The expansion of Samsung's market share means contraction for other firms such as HTC, LG, Sony, Huawei and ZTE. Taiwan-based OEM firms noted that demand in Europe has not been increasing significantly, hence firms have been seeing challenges.
In Europe's five major smartphone markets, Apple accounts for 14.4% of market share. This is due to the fact that Apple have not been working closely with Europe-based telecommunication firms. Also, countries in southern and eastern Europe have limited support for iPhone, said studies.