Facebook: 8.7 percent of our accounts are 'fake'

Facebook logoAccording to Facebook's own numbers, nearly 10 percent of the accounts on the social network are "fake" in some manner. This according to Facebook's 10-Q, filed with the Securities and Exchange Commission last night. Most of the company's fake accounts are duplicates, but the revelation lends credence to accusations from some sectors that Facebook has a problem with fraudulent accounts aimed at spreading malware and driving up ad clicks.

Facebook estimates the total number of fake accounts at 8.7 percent, or 83.1 million of its 955 million global user total. Duplicate profiles account for 4.8 percent of Facebook's user base, while 2.4 percent are user-misclassified accounts. User-misclassified accounts are profiles set up for businesses, organizations, and non-human entities such as pets. About 1.5 percent of Facebook's total accounts are thought to be "undesirable accounts."

The new figure represents an increase over the numbers Facebook reported in March. At that time, Facebook said 5 to 6 percent of its accounts were false or duplicate.

The increase in the number of fake accounts is important because it affects the overall perception of the social network. Should advertisers come to believe that Facebook is overrun with fake accounts, it would call into question the efficacy of Facebook's ad platform. Already, some allege that a majority of their ad click-throughs are driven by automated, fraudulent accounts.

A loss of advertiser confidence in the Facebook model would be disastrous for the company, as it draws the majority of its revenue from advertising. The social network is already experiencing difficulties in adapting its model to the mobile Internet era, as its ad platform is much more unwieldy on the smaller screens seen on mobile devices. The company's 10-Q also revealed that 102 million users accessed the social network in June only from mobile devices.

Source: Electronista

Tags: Facebook, social networks

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)