Microsoft says Apple's 'post-PC' view is wrong, claims it's a 'PC+' era

Microsoft logoSpeaking at the company's Worldwide Partner Conference on Wednesday, Microsoft Chief Operating Officer Kevin Turner refuted Apple's "post-PC" view of the current computing industry climate, instead dubbing it a "PC+" era.

Turner admitted that Microsoft and Apple have different approaches to computer operating systems with the Cupertino, Calif. company focusing on a divergence in mobile and desktop solutions, reports The Verge, but claims that the Windows maker has the correct interpretation of what consumers want and need.

"Apple makes great hardware," Turner said. "The reality is in the OS we see things differently. They've talked about it being the post-PC era, they talk about the tablet and PC being different, the reality in our world is that we think that's completely incorrect."

The executive described the "PC+" world as one that uses a unified OS between all devices, as seen in Microsoft's new Surface which will run a complete version of the company's upcoming Windows 8 platform. The stripped-down down ARM-centric Windows RT version of Surface was not mentioned.

"We actually believe Windows 8 is the new era for the PC plus," Turner said. "We believe with a single push of a button you can move seamlessly in and out of both worlds. We believe you can have touch, a pen, a mouse, and a keyboard."

In contrast to Microsoft's ideas late Apple co-founder Steve Jobs famously said: "If you see a stylus, they blew it."

Current Apple CEO Tim Cook's ideas are in line with the Jobs' and sees Microsoft's PC convergence as poorly conceived. During the iPad maker's second quarter conference call, Cook said "you can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user." He went on to explain that while certain aspects of OS X and iOS borrow from each other, tablet and desktop form factors require different software solutions due to how the devices are used by consumers.

Microsoft is looking to create an ecosystem of products with a best-of-both-worlds approach which is expected to take shape when Windows 8 is released this October. Turner calls the newly-designed operating system a "game changer."

Source: AppleInsider

Tags: Microsoft, Windows 8

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)