HTC Continues to Struggle, Amid Weak European Sales, Apple Ban

HTC logoHTC Taiwan's largest smartphone maker, released its unaudited results for the second calendar quarter, which ran from April through June. The results were very poor.

Analysts had expected a recovery to a profit of $8.99B TWD. Instead, HTC under-delivered, posting $7.4B TWD ($247.7M USD) in earnings. That's down remarkably from the $17.52B TWD that the company pulled in last year.

Revenue was $91B TWD, less than the $94B TWD predicted by analysts.

A number of factors combined to yield the disappointing quarter for HTC. One negative was a temporary sales ban in the U.S. that stalled the release of certain flagship handsets. That sales ban came despite HTC vocally agreeing to comply with an Apple feature ban. HTC removed the infringing feature, but was treated with a lengthy delay anyhow.

The company was boosted when the U.S. International Trade Commission refused to grant a hasty "emergency" ban in Apple's third trade complaint against it. However, that small victory came as little consolation in the wake of the costly market delay.

But the biggest single factor dragging HTC down was arguably the weakening European economy. Amid the U.S. sales ban, HTC was hit by a double whammy when customers in cash-strapped European nations opted to skip purchases.

HTC has struggled to compete with the flagship handsets of Apple and rival South Korean Android manufacturer Samsung. Samsung also struggled with European sales issues, but its much stronger profit margins and global sales led it to an impressive profit outcome.

Still, all is not lost for HTC, which has grown in multiple since it exploded onto the market in 2010. The former contractor remains a premiere manufacturer, but weakening revenue and profitability have forced it to commit to trimming its workforce. The company said likely 1,000 employees would be cut globally.

HTC's flagship U.S. smartphones -- the HTC One X and EVO 4G LTE -- remain quite competitive with Apple and Samsung's product in terms of features, even if they are underappreciated.

Shares of HTC stock were battered over 5 percent in trading on Taipei, Taiwan's stock exchange.

Source: DailyTech

Tags: HTC, mobile phones

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