Intel/Microsoft aim to push down iPad global market share under 50% by mid-2013

Apple iPadIntel and Microsoft have been keeping close cooperation with first-tier vendors developing new tablet PCs based on Windows 8, with a goal of decreasing the global market share for iPad from 70% currently to below 50% by the middle of 2013, according to Taiwan-based ODMs.

Intel and Microsoft have been keeping close cooperation with first-tier vendors developing new tablet PCs based on Windows 8, with a goal of decreasing the global market share for iPad from 70% currently to below 50% by the middle of 2013, according to Taiwan-based ODMs.

Microsoft will release Windows 8 for x86 platforms in September and Windows RT, a version specifically for ARM architecture, later, the sources noted.

Based on current progress of development, there will be 32 Windows 8 tablet PCs launched by Hewlett-Packard, Dell, Lenovo, Acer, Asustek Computer and Toshiba by the end of 2012, the sources indicated. In particular, Lenovo and Acer plan to launch Windows 8 tablet PCs priced at US$300-1,000, with entry-level models to be sold at below US$300 for competition with Android tablet PCs and models offered by China-based white-box vendors, and models at over US$300 to challenge iPad, including the new iPad and a next-generation iPad, the sources claimed.

In Intel's opinion, Lenovo's strong status in educational and business-use tablet PCs in the China market is a key to driving the global market share for Windows 8 tablet PCs, the sources noted.

Source: DigiTimes

Tags: Intel, iPad, Microsoft, tablets

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