Microsoft to drop CES after 2012 show

Microsoft logoMicrosoft said it will pull out of the Consumer Electronics Show after 2012. The software giant is the latest company to pull out or avoid the tech confab altogether.

Microsoft spokesman Frank Shaw said in a blog post today that the company, which has been a mainstay attraction at the show for years, would no longer make a keynote presentation or host a booth at the show after the one scheduled for January.

"We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing," Shaw said.

The company has been increasingly using its own events to make major product announcements, an underlying trend that other technology companies have followed. Apple and Google have long avoided CES, even as Google has had a major presence at other conferences such as Mobile World Congress. Motorola Mobility likewise canceled its press conference for the upcoming show.

Microsoft is just the latest to reconsider its presence at CES, which is a large and costly event in which companies risk getting drowned out by the onslaught of announcements that come out. Instead, companies have been looking at smaller, individual events where they don't have to compete with other news.

Many are looking to emulate the model made successful by Apple, in which it is able to generate a huge amount of buzz and attention for an event that it puts on.

The Consumer Electronics Association said it has already received interest from other exhibitors for Microsoft's old booth space.

"Both CEA and Microsoft have agreed that the time has come to end this great run, and so Microsoft will not have a keynote at the 2013 CES," the trade group said in a statement today. "Microsoft is an important member of CEA and we wish them all the best as they evolve their plans for new ways to tell consumer stories."

"As we look at all of the new ways we tell our consumer stories - from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, and our retail stores - it feels like the right time to make this transition," Shaw said.

Microsoft's press conference in January of this year was mostly a recap of existing products, including the Xbox 360 and its then-recently launched Windows Phone platform. The big new piece of news was Windows 8, which itself had been detailed with compatibility for ARM processors at a separate press event ahead of the company's keynote.

The company, however, stayed mum on any new operating system features, saving those details for its Build conference in September. It's also held separate, smaller events to promote its Windows Phone mobile operating system.

Source: CNET

Tags: Microsoft

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Pokemon GO had the potential to net $1 billion a year
The report said that Hon Hai has invested about US$600 million in India
Market research firm IDC reports that in the third quarter of this year
Customers will only have to shell out 50% of the cost of their Galaxy S7 device
New flagship will launch in 2017
Patent hints at name of the upcoming Surface AIO
IBM, Globalfoundries and Samsung have chosen to use extreme ultraviolet (EUV) light to pattern transistors
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments