comScore: 38% of smartphone owners buy from the device

comScore: 38% of smartphone owners buy from the deviceA new study has found that a majority of smartphone owners have used their devices to perform shopping activities on their devices. The comScore Mobile Retail Advisor report showed that two-thirds of all mobile users performed some degree of shopping related activity, including comparing products and prices, searching for coupons, taking product pictures, or locating a retail store. About 38 percent have used their phones to make an actual purchase at least once.

The study measured user patterns of adults aged 18 years and older during the month of September. The biggest purchase category was digital media, including music, ringtones, e-books, and streamed media. Almost one-half, 47 percent, of smartphone buyers purchased digital content. About 37 percent bought clothing or accessories from retailers.

In terms of where the purchasing actually took place, 56 percent used their phones to buy something while still in their homes. 36 percent actually made a purchase while in a store, highlighting how increasingly shoppers are using their phones for on-the-spot pricing and feature checks.

"Fueled by smartphone adoption, mobile is becoming a central part in the shopping funnel for many consumers," said Mark Donovan, comScore senior vice president for mobile.

Source: Electronista

Tags: mobile phones, research

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The smartwatch is reportedly being released alongside the Galaxy Note9 with some new tech on board
 
Not to be confused with a flip phone which separates the display from the hinge
 
The PCI-SIG has announced that PCIe 4.0 specification is finished
 
The report even mentions that AMD developed the Navi GPU architecture specifically
 
Intel has alreadt started production of XMM 7560 modem chips
 
The Galaxy Note 9 was previously expected to ship with a 3,850mAh battery
 
New update claimed to reduce system stability issues by 20%
 
The new silicon could let Intel design 20-core and 22-core SKUs for the X299 Express chipset
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)