Tablet users watch longer, iPads 'crush' Android in use

Apple iPad 2Tablet owners, and more specifically iPad owners, are much more likely to be engrossed in watching video, a new Ooyala study uncovered. On average, they watched one minute and 17 seconds of video for every minute of viewing on the desktop, or more than a quarter of viewer. They were also more than twice as likely to reach the end of a video; only 30 percent of desktop viewers even passed a quarter of the clip.

Smartphones as a whole were also more likely to get sustained viewership, but not often as high as on the desktop.

The research also showed that iOS largely dictated mobile viewing and had a near-monopoly of tablet video viewing. Android won out in smartphone conversion rates, or the ratio of actual plays versus just displaying the video, at 45 percent to 22 percent for the iPhone. In tablets, however, Android was a virtual non-threat as the iPad made up 99.4 percent of displays, 97.7 percent of the total play count, and 95.7 percent of the hours.

iPhones also won out in sheer plays and displays in the smartphone sphere, by smaller majorities.

Ooyala explained the tablet engagement as a virtue of having a larger screen, but it didn't explain the discrepancy between Android and iOS. The iPad has been helped simply by having a dominant market share, although its ratio of use is well out of proportion and suggests many Android users don't play video at all.

The difference might come from app selection. At 140,000-plus iPad apps versus just a few thousand Android tablet-native apps that are difficult to find in Android Market, iPad owners are more likely to find an app that plays the video they want to see. Historically, video service apps have come to the iPad well ahead of their Android equivalents, as it took roughly a year for Netflix to get a tablet-native Android port; Hulu Plus still doesn't have a native Android tablet app. A splintered device platform and inconsistent, rough support for copy protection have sometimes made it difficult to port an app over or have stopped developers outright.

Source: Electronista

Tags: research, tablets

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Apple might be looking to trial the feature on the iPad before iPhone
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The new Windows 10 browser will run on the Chromium engine
PCI-SIG will be able to meet its goal of doubling bandwidth—from 16 GT/S to 32 GT/s—in a record less than two years
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
Device-draining downloader used for ad fraud could have recovered other malicious files
Google Play Services will deprecate the aging OS in newer releases
The new 64-bit version of Firefox will be optimized to run on these computers for better performance
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)